Our Story

Changing How Families Snack

Fruit Farm was born from a simple idea: to change how families snack by bringing real fruit back to its natural goodness. We saw that fruit snacks had drifted too far from fruit—either turned into candy loaded with sugar or gummies disguised as supplements.

So, we took a different path.

Using breakthrough, proprietary de-sugaring technology, we gently remove sugar from real fruit while keeping everything that matters: the fiber, nutrients, and flavor. The result is a first-of-its-kind wellness snack—made from real fruit, packed with 7 grams of gut-happy fiber, and completely free from sugar. Kid-loved, vegan, and school-friendly, Fruit Farm is proof that better snacking starts with better fruit.

The De-Sugaring Process

At the heart of Fruit Farm is New Tree’s proprietary de-sugaring technology — a breakthrough process that gently removes natural sugars from fruit and vegetable juices while preserving their fiber, nutrients, and authentic flavor.

This process transforms real fruit into a new kind of functional ingredient, one that keeps all the goodness without the sugar spike. The result is a versatile, clean-label base that can be used in everything from fruit snacks and popsicles to yogurts, beverages, and even protein bars.

By starting with real fruit and refining it through innovation, we’re unlocking better-for-you possibilities across everyday foods — and changing how families snack, sip, and nourish

Frequently asked questions

What is Fruit Fram?

Fruit Farm is the first wellness snack made from real, 100% authentic de-sugared fruit. Each pack delivers a full serving of fruit: one apple, one cherry, one strawberry and once slice of peach. It's not a vitamin or candy, but a food-first snack that combines the goodness of fruit, and contains 0g of sugar and 7g of prebiotic fiber.

How is Fruit Farm different from other fruit snacks or gummies?

Unlike traditional fruit snacks that are loaded with sugar or "vitamin gummies" filled with additives, Fruit Farm starts with real fruit and gently removes the sugars, while keeping all the nutrients intact. The result? A zero-sugar, high fiber snack that tastes good and supports wellness (without the candy crash or supplement routine).

What does "de-sugared fruit" mean?

New Tree's proprietary de-sugaring process removes natural fruit sugars while preserving the fruit’s natural fiber, flavor, and phytonutrients. You get all the benefits of real fruit—just without the sugar spike. It’s how Fruit Farm delivers real fruit nutrition with 0g sugar and ~1g net carbs per serving.

Who is Fruit Farm made for?

Fruit Farm is made for families, health-seekers, and snack lovers who want simple, everyday nutrition without compromise. It’s perfect for lunchboxes, gym bags, or the office drawer—a convenient way to get fruit’s benefits without the sugar, pills, or synthetic ingredients.

Is Fruit Farm vegan, allergen-friendly, and safe for kids?

Yes! Every Fruit Farm snack is vegan, pectin-based, and free from artificial colors or flavors. They’re also school-friendly, meaning no major allergens or added sugars—just pure fruit goodness that parents trust and kids love.